Mr. Colin Shah, MD, Kama Jewelry
Gold-buying peaks during auspicious occasions, such as Akshaya Tritiya, underscoring the most sought-after investment hobby across India. We are likely to see an uptick in demand this year, given the significant correction in gold prices along with the enormous buying appetite of Indians. Additionally, with signs of geopolitical tensions settling down, sentiment is steadily picking up momentum, and buyers are expected to make the most of this opportunity.
While the traditional investment-led purchases of bullion and heavy 22k jewellery will be there, the shift towards daily-wear light-weight jewellery made in 9k to 18 k gold will strengthen, given the growing population of young buyers who perceive gold as an adornment and a sense of prestige. Overall, we are likely to witness about 10% to 12% spike in sales-led demand this Akshaya Tritiya with equal fervour among investors as well as the consumer class.
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