Jos Alukkas, a trusted name in quality, innovation, and contemporary jewellery in India, has launched #ExchangeForTheNation, a campaign encouraging customers to recycle their idle gold to help reduce dependence on imports and keep India’s gold in India.
The campaign comes amid the Prime Minister’s call for reduced dependence on imported commodities including non-essential gold purchases for a year as part of a broader effort to conserve foreign exchange reserves.
The #ExchangeForTheNation campaign, built around the message ‘Wear What You Love. Be India’s Pride’, extends across all 60+ Jos Alukkas showrooms.
The campaign has special offers for customers. On exchange of every sovereign, consumers can get Rs 2000 more and flat 50% discount on making charges for selected gold jewellery.
Speaking on the campaign, Paul Alukkas, Managing Director, Jos Alukkas, said, “This is both a show of patriotism and a practical need of the hour. India holds one of the world’s largest gold reserves, rather than relying solely on newly imported gold, we encourage consumers to make better use of the vast gold resources already available within the country by recycling old gold, exchanging unused jewellery, and bringing idle gold back into circulation. Importantly, this also supports India’s jewellery industry, sustains livelihoods across the value chain, and ensuring that the cultural and economic value of gold continues to create value within the nation.”
Offical Facebook account of heerazhaveraat.com, homepage for Trade News, Articles and Promotion of D
✨ Crafting New Expressions of Luxury ✨
@GJEPCIndia and @TheLeelaHotels have signed an MOU to launch exclusive hospitality benefits and special offers for GJEPC members! 💎🏨
#GJEPC #TheLeelaHotels #GJEPCIndia #Luxury #HeeraZhaveraat
Explore the future of jewellery sourcing at JGTD 2026 in Dubai, from 27–29 October!
Discover global suppliers, gems, diamonds, jewellery, and the latest innovations all under one roof.
Register for your free visitor pass: https://www.badge-registration.com/IMA_shop/JGTD26/
#hzinternational #heerazhaveraat
Heera Zhaveraat (HZ International) A Diamond, Watch and Jewellery Trade Promotion Magazine provide dealers and manufactures with the key analytical information they need to succeed in the luxury industry. Pricing, availability and market information in the Magazine provides a critical edge.
