CaratLane – A TATA Product has recently signed up Ashlesha Thakur for its latest campaigns spotlighting its accessible natural diamond jewellery range. Recognised for her compelling performances and relatability in popular OTT content, the young actress resonates strongly with a new generation of consumers who value authenticity, self-expression, and ease.
As part of this association, Ashlesha will front CaratLane’s campaigns spotlighting its range of accessible natural diamond jewellery — Shaya Diamonds crafted in 925 silver, and 9KT gold — with prices starting from as low as Rs. 5,000. These collections reflect the brand’s commitment to making fine jewellery more approachable, everyday, and relevant for a younger demographic.
Saumen Bhaumik, MD – CaratLane, said, “Natural diamonds are among the rarest creations of nature, formed over a billion years—making them truly precious. Yet, rarity and preciousness need not put them out of reach. Through our 9KT gold and Shaya Diamond range in 925 silver, we are making natural diamond jewellery more attainable, without compromising on its inherent value and beauty. Ashlesha’s genuine connect with younger audiences makes her an ideal face for this range.”
Ashlesha Thakur remarked, “I’m really excited to be associated with CaratLane. The brand has always felt ahead of the curve when it comes to design and variety. I was genuinely impressed by how beautifully the silver diamonds & 9KT gold have been brought to life. It’s stylish, accessible, and something I know so many girls my age would love to indulge in.”
Customers can explore these designs in any of the 370+ stores in India. Consumers seeking convenience can transact online on www.caratlane.com. The brand also offers a convenient 2-day fast delivery service in metro cities and Try-at-home and Live Video Call services across 100+ cities in India.
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