The ‘Sone Pe Suhaaga’ campaign at Omaxe Chowk, Chandni Chowk concluded on a high note this Akshaya Tritiya, witnessing strong footfall and reaffirming its appeal as a go-to destination for festive shopping.
Held from April 17, the three-day campaign transformed festive jewellery shopping into an immersive experience by bringing together leading brands such as Kalyan Jewellers, Tanishq, Malabar Gold & Diamonds, CaratLane, Mia by Tanishq, GIVA, and Kisna under one roof.
The campaign witnessed enthusiastic participation from shoppers, with customers not only investing in gold and jewellery—considered auspicious during the festival—but also enjoying assured rewards in the form of food vouchers. This unique addition enhanced the overall shopping journey, encouraging longer visits and creating a more engaging, family-friendly festive environment.
Speaking on the campaign, Jatin Goel, Executive Director, Omaxe Group, said, “Festive shopping today is no longer just about purchase, it’s about experience. With ‘Sone Pe Suhaaga’, we brought together the emotional significance of Akshaya Tritiya with instant, tangible rewards that added value to every purchase. The idea was to create a more complete celebration where shopping, dining, and time spent with family came together seamlessly. Omaxe Chowk continued to evolve as a modern destination that retained the cultural essence of Chandni Chowk while offering the comfort and scale of organised retail.”
Omaxe Chowk showcased its strength as a one-stop destination for festive jewellery shopping by bringing together a curated mix of renowned and emerging brands. The campaign went beyond retail to deliver an enhanced consumer experience, with visitors enjoying a premium shopping environment in the heart of Chandni Chowk, complemented by vibrant dining options that made festive outings more engaging and complete.
With its focus on assured rewards and experiential shopping, the initiative successfully drove strong footfall, increased dwell time, and boosted overall consumer spending during the Akshaya Tritiya period, reinforcing Omaxe Chowk’s position as a preferred festive retail destination.
Divine Solitaires' Solitaire Festival of India 2026 is set to light up the festive season with exciting rewards and exclusive experiences. Visit Hall 2, Booth 2J 247D at IIJS Premiere 2026 (6–10 Aug, Mumbai), and don't miss the First Weekly Draw & Partner Awards on 9 Aug.
3
Heera Zhaveraat (HZ International) A Diamond, Watch and Jewellery Trade Promotion Magazine provide dealers and manufactures with the key analytical information they need to succeed in the luxury industry. Pricing, availability and market information in the Magazine provides a critical edge.
