Akshaya Tritiya remains one of the most significant drivers of gold buying in India – Saurabh Gadgil

Apr 17, 2026

WhatsApp Image 2026 04 17 at 11.56.02 AMDr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers

“Akshaya Tritiya remains one of the most significant drivers of gold buying in India, both culturally and from an investment standpoint. We are anticipating a strong and extended buying cycle, thanks to the festival coinciding with the wedding season.

Consumer interest will remain resilient, despite the elevated gold prices, and we are expecting a healthy traction, with a target of 25% to 30% growth over last year, especially in Central Indian markets that have been performing well, such as Uttar Pradesh and Bihar.

We have also rolled out special festive campaigns across key markets, including Goa, Uttar Pradesh, Madhya Pradesh, and Maharashtra, with customer-centric benefits on old gold exchange and making charges, valid until April 20, 2026, with applicable terms and conditions.

Backed by new collections, campaigns, and extended store hours, we are prepared to help our customers celebrate the auspicious festival with value and variety.”

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