Candere by Kalyan Jewellers highlights changing consumer trends this Akshaya Tritiya

Apr 17, 2026

Candere Asher Diamond Ring

“At Candere, we see gold through the lens of the modern consumer, where meaning, individuality, and smart value come together.

This Akshay Tritiya, the shift is unmistakable: while the belief in gold as a secure, long-term investment remains strong, consumers are increasingly choosing pieces that also reflect their personal style.

From everyday stackables to personalized designs, jewellery is becoming more intentional and wearable.

What sets Candere apart is our ability to translate this mindset into contemporary, highly wearable designs that are accessible to an everyday lifestyle. We are seeing more men confidently embrace jewellery as an extension of their style. Today, gold is no longer just stored away it is worn, lived in, and expressed, marking a new era where investment and self-expression go hand in hand.”

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