Alrosa Says Russian Consumers Turn to Diamonds as an Investment Asset

Apr 20, 2026

720084195 AlrosaRising economic uncertainty and shifting savings behaviour are driving more Russians to invest in diamonds, according to Alrosa, the world’s largest diamond producer by volume.

The company reported a sharp increase in demand for investment-grade diamonds in the domestic market, with sales rising by 40% in 2025. Transaction volumes for such stones also grew by around 20% in the first nine months of the year compared with the same period in 2024.

Alrosa noted that diamonds are increasingly being viewed as a store of value, offering portfolio diversification amid inflationary pressures and limited access to traditional investment instruments. The trend reflects a broader shift among Russian consumers toward tangible assets.

The miner added that interest is particularly strong in high-quality, certified stones, which are perceived as more liquid and reliable for long-term wealth preservation.

 

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