Mumbai’s “Bond Street” welcomes a new addition with the launch of Jacarti Jewellery, a modern fine jewellery maison that reinterprets the heritage of polki and jadau through a contemporary lens, blending innovative design with exceptional craftsmanship.
Co-founded by Preity G Zinta, Priyavrata Mafatlal of the Arvind Mafatlal Group, and Samara Punjabi of Timeless Group UAE, the brand also presents its proprietary Merai technique, incorporating CAD and 3D printing, to create highly precise motifs and moulds, Jacarti achieves precision through technology. Combining intricate craftsmanship by master skilled artisans with laser cutting, etching, and advanced techniques, Jacarti achieves the perfect shine finish, and even more finesse and grandeur than usual. The innovation delivers the same heritage craftsmanship, and visual richness as Jadau, but with far greater precision and comfort. The result is consistency, efficiency, and optimised use of gold without compromising on beauty, value or artistry.
The word Merai draws from two powerful symbols: Meru, the mythical golden mountain believed in ancient lore to be situated at the centre of the universe, and Rai, meaning a ray of light. Inspired by this imagery, Jacarti has developed a specialised process that transforms gold into a surface of extraordinary luminosity. Just like Meru reflects cosmic light, Merai transforms gold into radiance.
The brand reimagines Polki’s enduring beauty, preserving the soul of its natural brilliance: a celebration of its tradition, and an ode to its modern energy and spirit, blending heritage, opulence and innovation.
Jacarti Jewellery is available online via its e-commerce website www.jacarti.com or offline via its retail flagship store in Bandra, Mumbai.
The launch comes at a time when luxury consumers are increasingly seeking pieces that evoke cultural significance, provenance and longevity. In response, Jacarti offers fine Polki jewellery that is not only beautiful but truly valuable, deeply meaningful, and masterfully crafted to endure across generations.
Commenting on the launch, Preity G Zinta, Co-Founder, Jacarti, said: “Jewellery has always held a deeply emotional place in Indian culture. With Jacarti, we wanted to create something that honours that legacy while making it relevant for the women of today. The modern woman doesn’t want to choose between heritage and contemporary design, she deserves both. Jacarti is our answer to that evolution.”
Priyavrata Mafatlal, Co-Founder, Jacarti, stated: “India’s heritage has always been defined by exceptional craftsmanship and an ability to create value that endures across generations. Jewellery occupies a unique place within that legacy because it is deeply personal, marking life’s most meaningful moments and often becoming part of a family’s history. At Jacarti, our ambition is to build a brand that reflects these values. By combining craftsmanship, authenticity, and timeless design, we seek to create pieces that are treasured not only for their beauty, but for the memories and meaning they carry from one generation to the next.”
A fifth-generation industrialist and Vice Chairman of the Arvind Mafatlal Group, Priyavrata Mafatlal brings to Jacarti a deep understanding of what it takes to build brands that endure while remaining relevant in a changing world. Drawing on his experience of leading and evolving a 120-year-old business institution, he will define Jacarti’s long-term vision, strategic direction, and growth journey, combining timeless values with a strong focus on innovation, disciplined execution, and sustainable value creation.
For Priyavrata, the finest jewellery transcends adornment; it becomes part of a family’s legacy. Through Jacarti, he envisions a brand that blends exceptional craftsmanship with contemporary sophistication, creating pieces that are not only admired for their beauty, but cherished for the stories, milestones, and memories they carry across generations.
The flagship showroom of Jacarti Jewellery.
Samara Punjabi, Founder Timeless Group, UAE, brings a global luxury perspective to Jacarti, shaped by years of building and scaling some of the Middle East’s most respected fashion and lifestyle businesses. As the driving force behind UAE’s mammoth Timeless Group, she has spent her career understanding what discerning women seek from luxury today.
With deep expertise across retail and brand building, she has walked in the customer’s shoes and has a keen, highly developed eye for style, comfort, and versatility. Her expertise lies not only in identifying exceptional design and craftsmanship, but also in building excellent retail experiences, anticipating cultural shifts, evolving tastes, and a deep understanding of the future of luxury consumption.
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