Kalyan Jewellers, one of India’s most trusted jewellery brands, has announced its association with the upcoming Marathi film CUP BASHI as the film’s official jewellery partner. To mark the association, lead actress Pooja Sawant visited the Satara Road showroom to officially unveil the movie’s poster.
The event witnessed enthusiastic participation from patrons and movie enthusiasts, who gathered to catch a glimpse of the actress and learn more about the much-awaited Marathi release. During the interaction, Pooja shared insights into CUP BASHI, spoke about her longstanding association with Kalyan Jewellers, and the significance of jewellery in celebrating Maharashtra’s rich traditions and cultural heritage.
Speaking at the event, Pooja Sawant said, “Kalyan Jewellers has been an important part of my journey for many years, and I am delighted to see this relationship extend to a project that is very close to my heart. ‘CUP BASHI’ is a special film, and I am thrilled to share this moment with the people of Pune. The warmth and affection I received at the showroom today made the occasion even more special.”
In the film’s poster, Pooja Sawant is seen portraying a bride, beautifully adorned in traditional Maharashtrian jewellery from Kalyan Jewellers. The look highlights the brand’s exquisite heritage designs from the ‘Sankalp’ collection, featuring timeless pieces such as the Thushi, Mohan Mala, and the iconic Nath, perfectly capturing the elegance of a Maharashtrian bride.
The association marks a natural extension of Kalyan Jewellers’ longstanding relationship with Pooja Sawant and reinforces the brand’s strong connect with audiences across Maharashtra. By partnering with CUP BASHI, Kalyan Jewellers continues to engage with cultural moments that resonate with consumers in the region.
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