KISNA Diamond and Gold Jewellery, one of India’s foremost jewellery brands, has unveiled the second film in its ongoing campaign series for 9 Karat Diamond Jewellery. Taking a fun and unconventional route, the film uses exaggerated humour to show young consumers that owning real diamond and gold jewellery can be far more accessible than they may imagine.
Designed to connect with Gen Z and younger consumers, KISNA’s 9KT Diamond Jewellery brings together real diamonds, real gold, contemporary designs and skilled craftsmanship at pocket-friendly price points. With a wide variety of designs suited to different personalities, styles and everyday occasions, the collection makes it easier for younger consumers to consider their first diamond purchase, self-purchase or gifting.
Speaking on the campaign, Parag Shah, CEO, KISNA Diamond and Gold Jewellery, said, “For many young consumers, fine jewellery can still feel like a big-ticket purchase. Our 9KT Diamond Jewellery brings together real diamonds and gold, contemporary designs and trusted craftsmanship at more approachable price points. Through this campaign, we are challenging that perception with humour and a language that feels fresh and relatable, while staying true to our philosophy of ‘Khushi ke har pal ke liye KISNA’.”
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