Rohan Hemdev, Director, Ananya Jewels.
Raksha Bandhan has always been much more than the ritual of tying a rakhi. It celebrates a relationship built over years of shared memories, affection and a bond that continues to evolve through different stages of life. It is perhaps why we are also seeing a change in the way people approach gifting for the occasion, with a growing preference for gifts that feel personal and hold meaning beyond the day itself.
Jewellery fits naturally into this sentiment because it has the ability to stay with someone for years and often becomes associated with the person or occasion. A pair of diamond earrings, a bracelet or a pendant gifted by a brother can become something a sister wears regularly, carrying with it a memory of who gave it to her.
We are also seeing greater interest in pieces that feel more personal. Initials, names and customised pendants are increasingly being considered alongside classic diamond jewellery, particularly when the idea is to give something that reflects the person receiving it. At the same time, versatile pieces such as diamond studs, delicate pendants and tennis bracelets remain popular because they can easily become part of her everyday wardrobe.
Ultimately, the most meaningful Raksha Bandhan gifts are not necessarily the most elaborate ones. They are the ones chosen with an understanding of the person receiving them. Jewellery has a unique ability to combine that personal thought with permanence – a gift she can wear today, hold on to for years, and always associate with the person who gave it to her.
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