Divine Solitaires has successfully concluded the 2026 edition of The Solitaire Festival of India (TSFI), its flagship annual consumer and retail engagement initiative, following a month-long celebration from 1st to 31st August 2026. With participation from over 200 partner jewellery stores across 100+ cities in India, the festival brought together consumers and retail partners through a nationwide celebration of natural diamond solitaires, offering customers assured gifts and exciting opportunities to win prizes across multiple categories.
Over the course of the festival, eligible customers purchasing Divine Solitaires jewellery from participating partner jewellers received assured gifts and were entered into three weekly lucky draws, followed by the Grand Bumper Draw. Across the four draws, the campaign rewarded customers with a wide range of premium prizes spanning automobiles, two-wheelers, consumer electronics, home appliances, technology and lifestyle products. The campaign featured four cars among the prizes, including a Maruti Suzuki Baleno, two Maruti Suzuki Alto cars and a Mahindra XUV 7XO, alongside several other high-value rewards, creating multiple moments of excitement for customers across India.
The Grand Bumper Draw marked the culmination of the festival, with Amardeep Jinde, MD of DeGATECH Solutions, winning a Mahindra XUV 7XO. The Grand Bumper Draw also saw five other customers take home exciting prizes, including a Honda Activa 6G, Sony PlayStation VR2, Meta Ray-Ban Smart AI Glasses, Motovolt KIVO Easy Electric Cycle and TCL 40-inch Full HD Smart QLED TV. Together with the prizes awarded in the earlier weekly draws, TSFI 2026 offered customers a diverse range of rewards throughout the month-long campaign.
Speaking about the successful conclusion of TSFI 2026, Jignesh Mehta, Managing Director, Divine Solitaires, said, “The Solitaire Festival of India has grown into a much-awaited annual celebration for our customers and retail partners. This year, we witnessed tremendous enthusiasm across our network, and it was encouraging to see consumers participate in the festival while celebrating their special moments with natural diamond solitaires. For our partner jewellers, TSFI continues to be an important platform to drive consumer engagement, strengthen store interactions and build the solitaire category. We are grateful to our customers and every partner jeweller who contributed to making this edition a success.”
The festival also strengthened Divine Solitaires’ B2B engagement with its retail partner network, providing participating jewellers with a nationwide consumer campaign designed to drive visibility and engagement at stores during the festive and wedding shopping season. Through the campaign, partner jewellers were able to leverage the excitement around assured gifts and lucky draws while creating an enhanced in-store experience for their customers.
The nationwide campaign was supported by an extensive awareness and marketing initiative designed to take TSFI to consumers across multiple touchpoints. The campaign included visibility through 100 insertions in newspapers, 300 hoardings, leaflets, radio, mobile vans, entry gates and social media, along with an influencer-led outreach programme. Together, these efforts helped create stronger awareness for TSFI across markets, bringing the festival closer to consumers and generating excitement around the celebration, prizes and participating retail stores.
For Divine Solitaires, the festival also served as an opportunity to strengthen relationships across its retail ecosystem. The brand continues to work closely with its partner jewellers to expand awareness of natural diamond solitaires and create greater consumer accessibility across markets. With a network of 200+ partner jewellers across 100+ cities, Divine Solitaires remains focused on building long-term partnerships that support both retail growth and consumer engagement.
On the B2C front, TSFI 2026 offered consumers an opportunity to combine their purchase of a certified natural diamond solitaire with the excitement of assured rewards and lucky draws. The campaign also continued its loyalty advantage for returning customers, rewarding those who had participated in previous editions of TSFI with upgrades on their assured gifts.
Every Divine Solitaires solitaire is backed by the brand’s 123-parameter Quality Guarantee, reinforcing its commitment to quality, transparency and consumer confidence. Through initiatives such as TSFI, the brand continues to create opportunities for consumers to discover natural diamond solitaires while strengthening its retail partnerships across the country.
With the successful conclusion of TSFI 2026, Divine Solitaires continues its focus on creating meaningful consumer experiences while supporting its partner jewellers and strengthening the natural diamond solitaire category across India.
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