Khanna Gems, an Indian gemstone company with nearly four decades of experience has entered into a strategic alliance with MyNaksh, an AI-led astrology platform, bringing together traditional gemstone expertise and technology-led astrology.
The partnership is intended to bring the two organisations’ respective capabilities together across areas such as consumer education, knowledge initiatives, digital experiences and awareness at the intersection of gemstones, astrology and technology.
The collaboration does not involve the integration of the two businesses. Khanna Gems will continue to operate independently across its gemstone-related activities, while MyNaksh will continue to independently develop and operate its technology-led astrology platform.
Aaradhya Khanna, Director & CEO, Khanna Gems, said, “The alliance brings together two very different areas of expertise.”
“Khanna Gems has spent nearly four decades developing specialised knowledge of gemstones and building systems around their quality, authenticity and selection. At the same time, we are witnessing an entirely new generation of technology-led businesses emerge within the broader astrology and spirituality ecosystem.”
He added, “The objective is to identify areas where the two capabilities can complement each other without either organisation moving away from its core area of specialisation.”
For Khanna Gems, the association provides an opportunity to bring decades of gemstone knowledge into a technology-driven consumer environment. For MyNaksh, it creates an opportunity to work alongside an organisation with longstanding experience in the gemstone category.
Nitesh Salvi, CEO & Co-founder, MyNaksh, said, “The collaboration addresses an opportunity around personalisation within a category where recommendations have traditionally been highly individualised.”
“Most purchases in this category are driven by astrologer recommendations, and yet most online recommendations are generic. Our personalisation technology allows us to understand users with significantly greater context, while Khanna Gems brings deep expertise built over decades in the gemstone category.”
Pankaj Khanna, Founder, Khanna Gems, said, “The industry has evolved considerably over the past four decades, while knowledge, authenticity and trust have remained central to the category.”
“Technology is now changing the way consumers discover and engage with traditional disciplines. MyNaksh represents a new generation of companies approaching this space through technology and innovation. This alliance brings together that new-age perspective with Khanna Gems’ longstanding gemstone expertise.”
Devaang Agarwalla, COO & Co-founder, MyNaksh, “The collaboration brings together two organisations that have built their businesses around consumer trust.”
The two companies expect to announce specific initiatives emerging from the strategic alliance in due course.
Founded in 1987, Khanna Gems has built its expertise across gemstone sourcing, evaluation, authentication, certification, selection and customer guidance. Over the years, the company has developed systems and processes around gemstone quality and authenticity while adapting to changing consumer expectations.
MyNaksh approaches the broader astrology ecosystem from a technology perspective, with its platform built around artificial intelligence, personalisation and digital consumer experiences. The company has reached 1 million monthly active users and a $2 million annual revenue run-rate in just over seven months since launch. Its technology includes an in-house Vedic astrology engine, a memory engine and a personal intelligence graph designed to support personalised interactions.
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