CaratLane, a TATA product and India’s leading omnichannel fine jewellery brand, is set to mark a landmark eighteen years since its founding in 2008 — a journey that began with a simple belief that every woman is precious, and deserves jewellery that reflects that, every day. What started as an idea in 2008 has since grown into one of India’s most loved jewellery brands, a trusted companion to millions of women and the proud creator of countless precious moments across the country.
The eighteen-year milestone, which the brand will celebrate on 8th October, is a profound one — a moment of reflection, gratitude, and quiet pride. From a single idea in 2008 to a presence that today spans 390+ stores across India, 2 international stores, and across 17,000+ pincodes nationwide, CaratLane’s growth has been shaped by the trust of millions of women. The last five years alone have been transformative — the brand has grown at a 40% CAGR, with revenue scaling to nearly 4x of what it was five years ago. Behind every one of those numbers is a woman who chose CaratLane for a moment that mattered to her.
Reflecting on the milestone, Saumen Bhaumik, Managing Director, CaratLane, said: “CaratLane started in 2008 as an online jewellery website, with a simple belief that every woman is extraordinary, as precious as a diamond, and deserves to own one. Over 18 years, we became India’s first omnichannel jewellery brand and have gone on to make natural diamonds part of the stories of millions of young Indians, across India and around 30 countries. This journey has only been possible because of the women who trusted us, our partners and our teams, past and present. As we celebrate 18 years, a bigger dream is taking shape, and I truly believe our best years are ahead. One woman, one story at a time.”
To honour this milestone in a manner befitting its significance, CaratLane has launched a slate of initiatives that bring the brand’s belief to life across every touchpoint:
A new anniversary film — a cinematic tribute to the women who have shaped CaratLane’s journey, built on the idea that every piece of jewellery holds within it a story of the woman who wears it. The film celebrates the symbiotic relationship between a diamond and the woman who gives it meaning.
A quality upgrade — all natural diamond offerings have been elevated to superior, brighter, whiter FG-colour diamonds, a commitment to the uncompromising standard the brand has come to be known for.
A year of design innovation — 5,000 new designs and 9 signature festive collections launched for the festive season, a testament to the relentless pace of craft and creativity that defines CaratLane.
A deeper global presence — the Global 2.0 expansion, a rebuilt international web platform, an International App, and the dedicated Shaya App, bringing CaratLane closer to Indian women across the world.
As CaratLane steps into its next chapter, its heartbeat remains unchanged — the belief that every woman is precious, and deserves to feel so, every day. The best years, as the brand often says, are ahead.
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