This festive season looks promising for the natural diamond industry – Richa Singh

Oct 18, 2025

Richa Singh Managing Director Natural Diamond Council IndiaRicha Singh, Managing Director, India and Middle East, Natural Diamond Council

This festive season looks promising for the natural diamond industry. We are expecting an 18-20% increase in sales, which will be driven by the demand we are receiving from Tier 2 and Ties 3 cities.

Many young consumers are making their first purchase and this just shows that there is a growing appetite for natural diamonds. Women today opt for jewellery that are versatile and would complement almost any outfit. Something you can style for a work event to an evening gathering.

Every natural diamond jewellery has a story behind it – It could be a piece handed down, or something you purchased with your first salary. That sense of pride, when adorning such pieces is irreplaceable just like a natural diamond.”

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