Sachin Jain, Regional CEO, India, World Gold Council said, “Gold is at the centre of celebrations on auspicious occasions in India and millions of consumers celebrate Akshaya Tritiya by purchasing gold as its considered auspicious to buy on this day.
Anecdotal feedback from jewellery retailers do indicate robust pre-bookings for the festival. We do anticipate purchases in form of gold coins, bars, jewellery and ticket purchases through digital gold buying platforms.
Indian households have a strong cultural affinity for gold, and the appreciation in prices has further strengthened the demand for gold as an investment asset, resulting in increased consumer interest in Gold ETFs. Given the strong cultural connect, any short-term softening of gold prices could see record gold demand this Akshaya Tritiya.”
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