Inoveo Platinum, a new platinum alloy brand established by PGI USA, launched to the jewelry industry at JCK Las Vegas last week. The alloy has the potential to change the course of the jewelry industry, offering expanded capabilities and endless possibilities in platinum jewelry design and manufacturing.
Following years of research and development, leading platinum miner Anglo American and materials designer and developer Alloyed, co-developed an alloy formulation that would answer the challenges designers and jewelers have previously voiced when working with the world’s most precious metal.
The formulation was strategically created to reflect the workability of white gold, while enhancing all the core properties of platinum, including the metal’s naturally white color, durability, and wear resistance.
“The launch of Inoveo Platinum provides the jewelry industry with the best of what platinum offers as the world’s most precious metal, while also providing the ease of workability that manufacturers and designers have come to expect in production,” shared Jenny Luker, PGI USA’s president.
“We believe this is a tipping point for the use of platinum in jewelry manufacturing and look forward to seeing an increase of new platinum offerings in the market in the near future” Luker added.
Users of the new alloy can expect to experience benefits including up to four times less porosity and four times higher production yield, with Inoveo Platinum being 40% harder than standard platinum alloys.
Offical Facebook account of heerazhaveraat.com, homepage for Trade News, Articles and Promotion of D
Delhi Jewellery & Gem Fair is back with its 14th edition of North India’s iconic B2B jewellery expo! 💎
📅 26–28 September 2026
📍 Bharat Mandapam, New Delhi
Connect, discover and explore new opportunities across the jewellery industry.
Heera Zhaveraat (HZ International) A Diamond, Watch and Jewellery Trade Promotion Magazine provide dealers and manufactures with the key analytical information they need to succeed in the luxury industry. Pricing, availability and market information in the Magazine provides a critical edge.
