Messika is delighted to announce the appointment of Edouard Schneider as its Chief Brand Officer (CBO). As a key member of the global leadership team, Edouard will report directly to Valérie Messika, Creative Director and Founder of the Maison. He will be responsible for overseeing all communication and brand image activities across the group, including its international subsidiaries in New York, Shanghai, Hong Kong, Tokyo, and Dubai. His areas of oversight will include public relations, celebrity partnerships, events, social media, brand image, and visual merchandising.
Edouard brings over 20 years of extensive experience in the luxury and fashion industries, having held diverse international roles across multiple disciplines. He joins Messika following a successful tenure of 6.5 years as Global Communication Director & Head of French Division at Acne Studios, where he was a member of the Executive Board.
Prior to this, he held significant leadership positions, including Global Public and Press Relations Director at Louis Vuitton and Chief Communication Officer at Maison Margiela,
Edouard holds a Master’s Degree in Marketing and Communication business management from Paris – ESG Business School.
Valérie Messika shared her thoughts on Edouard’s appointment:
“I am delighted to welcome Edouard as a key member of our executive management team. His dynamic energy, extensive experience and deep understanding of the luxury industry come at a pivotal moment for Messika, as we expand our international footprint.
Edouard’s global expertise, particularly in Asia, will be instrumental in driving growth in these strategically important markets. Throughout his career, Edouard has consistently demonstrated an exceptional ability to design and execute innovative communication strategies with a global impact.
I am equally excited for our teams across the world to collaborate with him daily.
His leadership, combined with his experience in Fashion & Luxury, will continue to raise the Maison’s expansion and solidifying our distinct image in the industry, while strengthening the irreverent allure of Messika Jewelry and High Jewelry.”
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