CaratLane – A Tata Product, India’s leading omnichannel jewellery retailer, simultaneously marked the debut of two exquisite collections; Sol & Luna, inspired by nature’s celestial wonders in their truest and most brilliant form. The collection launches, perfectly timed for the auspicious occasions of all the regional New Years and Akshaya Tritiya, beautifully capture the significance of new beginnings with their intricate designs.
Saumen Bhaumik, CEO & MD – CaratLane, remarked, “At CaratLane, we’re committed to making stunning jewellery. This festive season, we’re bringing 2 distinct collections – Sol and Luna, deeply symbolic of blending celestial grandeur embraced with prosperity and auspiciousness.
Sol, the dawn of your brilliance is a tribute to new beginnings and endless possibilities. Inspired by the moon’s ever-changing beauty, Luna is a tribute to every phase of you. These collections perfectly reflect our vision of high-jewellery craftsmanship and everyday elegance, designed to be effortlessly wearable at accessible price points.”
Sol—crafted in 18KT yellow gold, SIFG diamonds & special-cut yellow gemstones—is inspired by the golden hues of sunrise and its reflection on the horizon. The designs embody the dawn of brilliance, marking an auspicious start to every journey, symbolising fresh opportunities captured through the brilliance of diamonds.
Luna, on the other hand, is inspired by the ever-changing phases of the moon, metaphorically representing the different sides and transformative journey of its wearer. Crafted in 18KT gold, the intricate diamond-studded designs capture the moon’s serene yet powerful aura, symbolizing elegance, resilience, and transformation. Luna is a timeless addition to any jewellery collection, embodying the essence of life’s cyclical changes.
To mark the launch of Sol & Luna, CaratLane is making a strong impact with a high-visibility campaign, ensuring these collections reach a wide audience. As an associate sponsor of the IPL, exclusively with Star Sports HD and JioHotstar, the brand is making a bold statement by showcasing its designs to millions of viewers. This is further amplified by strategic OOH ads in key markets and newspaper ads across The Times of India publication, ensuring maximum visibility and impact.
The collections are a masterful blend of celestial beauty and new beginnings, brought to life with exceptional craftsmanship in gold and diamonds – starting from ₹20,000. Customers can explore them online at www.caratlane.com, book a free Try-at-Home appointment, or visit their nearest CaratLane store. Currently, the brand is running a limited time festive offer, in which customers get 0.5g gold coin on every ₹30,000 worth of purchase.
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