The Natural Diamond Council [NDC] Premier Retailer accreditation [PRA] is a complimentary recognition awarded to qualifying natural diamond retailers who promote standards of excellence in retail. This distinction highlights best-in-class retailers through the Premier Retailer seal—a trusted mark of excellence and quality, granted to retailers who meet five uncompromising standards.
All retailers who meet the criteria enjoy exclusive benefits, including 3rd party accreditation, editorial coverage, educational materials, events and in-store POS toolkits. This distinction highlights best-in-class retailers through the Premier Retailer seal—a trusted mark of excellence and quality.
Premier Retailer Accreditation Criteria is to be recognized as a Premier Retailer by Natural Diamond Council, five standards must be met to be awarded the Premier Retailer seal. Thos five standards are,
1) Showcases a curated selection of natural diamonds, graded by the world’s most reputable grading laboratories.
2) Maintains rigorous diamond education across the store team to provide best-in-class guidance to customers.
3) Delivers an exceptional in-store experience by presenting the unique values of natural diamonds.
4) Utilizes in-house diamond screening tools to ensure customer confidence in diamonds offered.
5) Transparent demonstration of ethical sourcing and responsible business practices.
By meeting those criteria and registering with the programme, industry players can avail Premier Retailer Benefits.
At the occasion Lisa Bridge, President & CEO Ben Bridge Jeweler said, “We experienced strong digital results from the Premier Retailer campaign and are particularly encouraged by the clarity of messaging. As consumers navigate where to shop, this designation helps provide clarity as to what experience customers can expect from us.”
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