De Beers Group announced that Feriel Zerouki, Chief Trade and Industry Officer and member of the Executive Committee, has decided to leave the company at the end of October 2025. Feriel joined De Beers in 2005 and has played a central role in shaping the company’s leadership in ethics, provenance and industry integrity.
She led the launch of Tracr and GemFair, two major initiatives that advanced traceability and responsible sourcing in the diamond industry, strengthening consumer confidence and setting new benchmarks for transparency and sustainability.
Beyond her work at De Beers, Feriel has led efforts to enhance the Kimberley Process and improve transparency in mining-origin certification as President of the World Diamond Council, a role she will continue until the end of May 2026.
Al Cook, CEO of De Beers Group, said: “Feriel has played a pivotal role in establishing and upholding the highest standards of integrity and provenance within De Beers and across the global diamond industry. Her strategic insight and leadership have contributed meaningfully to initiatives that will leave a lasting impact on the sector. We thank her for her contributions and wish her continued success as she embarks on the next chapter of her career.”
Reflecting on her time at De Beers, Feriel Zerouki, said: “Being part of De Beers has been an extraordinary journey. I am immensely proud of what we have built together, and deeply grateful for the people and partnerships that have defined these twenty years. I leave with pride in our shared achievements and with excitement for what lies ahead.”
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