De Beers announced that Wesley Tucker will step down from his role as Chief Executive Officer of Tracr and leave the business at the end of February 2026. Wesley joined De Beers Group in April 2021 as Head of Digital Transformation before taking on the role of CEO of Tracr, the blockchain technology platform and diamond traceability business developed by De Beers Group.
During his tenure, Tucker has been instrumental in transforming Tracr from a pilot initiative into the diamond industry’s leading digital traceability platform, setting new benchmarks for provenance and transparency.
Under Tucker’s leadership, Tracr has grown significantly with more than 4 million diamonds being registered on the platform, which has earned global recognition and been listed three times on the Forbes Blockchain 50. He expanded Tracr’s ecosystem through strategic partnerships with GIA, Sarine Technologies and leading manufacturers, suppliers and retailers, while introducing capabilities that enable full lifecycle provenance, including country-of-origin certification for polished diamonds over 50 points sourced from De Beers Group.
Paul Rowley, EVP Diamond Trading, said: “With Tracr now past its formative stage and accelerating into its scaling phase, this is a natural point for Wes to step back after very successfully guiding the platform through its foundational journey. His leadership, vision and commitment have positioned Tracr strongly for the future, and we wish him every success in the next chapter of his career.”
De Beers said that Tucker’s successor will be announced in due course.
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