In an industry defined by precision, expertise, and technical mastery, the International Institute of Gemology (IIG) introduces Diamond Fundamentals, a pioneering resource that brings together two worlds seldom combined; structured diamond education and the age-old tradition of storytelling. This collaboration marks one of the most unique initiatives in the diamond sector, positioning learning not only as informative but deeply memorable.
Conceived and authored by Rahul Desai, CEO & MD of IIG, the book adopts an unconventional approach. Instead of writing from the vantage point of an industry expert, Desai chose to re-explore the subject as a learner, rediscovering diamonds with fresh eyes, simplifying complex ideas, and presenting them through the lens of storytelling. This perspective, rooted in curiosity and clarity, is what makes Diamond Fundamentals stand apart in the realm of gemological education.
A Landmark Launch at Hari Krishna Exports
The official launch took place at the Hari Krishna Exports premises in Ichhapore, a fitting location known for its global stature and values-driven leadership. The book features a heartfelt foreword by Shri Savji Dholakia, the visionary diamond tycoon and philanthropist whose work in employee welfare and environmental sustainability has inspired the global industry. The official launch was conducted by Shri Tulsibhai Dholakia, in the presence of Mr Brijesh Dholakia, whose gracious involvement lent the occasion a distinctive significance.
A short glimpse of foreword by Shri Savji Dholakia
Speaking about the initiative, Mr. Rahul Desai said, “Storytelling has never been a modern fad; it is a cultural inheritance, from heirloom tales passed down generations to the stories shared between friends and the narratives we grew up reading in school. Its power lies in retention; a concept told as a story lingers in the mind far more than a concept told as plain information. In a world of shrinking attention spans, where younger generations tire quickly of textbook-style learning, we must constantly innovate. Diamond Fundamentals is our effort to bring that timeless art into diamond education, creating meaningful formats and dialogue that capture attention, build understanding, and stay with the learner long after the lesson ends.”
Building on this philosophy, IIG has ensured that Diamond Fundamentals is not confined to a single medium. The resource is available in both physical and audio formats, with a bite-sized podcast series and a self-paced course soon to follow. True to IIG’s mission, the initiative focuses on the belief that learning should be accessible, flexible, and tailored to how today’s learners prefer to consume knowledge.
These two statements seem to conflict with each other. Padma shri Savji Dholakia ji’s line suggests that storytelling is a new global shift, while Rahul Desai’s line says storytelling has always been part of India’s cultural heritage. When placed together, they give an impression of inconsistency.
Suggestion: Please align the phrasing so both perspectives complement each other maybe by clarifying that storytelling is both an ancient tradition and a renewed global trend for diamond education.”
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