LVMH has announced the appointment of Laura Burdese as Chief Executive Officer of Bvlgari, effective July 1, 2026. She will succeed Jean-Christophe Babin, who will step down after leading the Roman Maison for over a decade.
Burdese has spent nearly ten years within the LVMH Group. She began her journey as CEO of Acqua di Parma before joining Bvlgari in 2022 as Chief Marketing Officer. Over the past three years, she has played a central role in shaping the brand’s elevation and global positioning, leading to her appointment as Deputy CEO in July 2024. In her new role, she will report to Stéphane Bianchi, Group Managing Director of LVMH and CEO of LVMH Watches and Jewellery.
Jean-Christophe Babin, who has spent more than 25 years within the Group, including leadership roles at TAG Heuer and Bvlgari, will continue to remain closely associated with the Maison. Under his tenure, Bvlgari reinforced its identity as a leading Roman high jeweller, expanded its watchmaking capabilities, and entered the luxury hospitality space through Bvlgari Hotels in major global cities. He also strengthened the Maison’s commitment to Italian craftsmanship with the expansion of its Valenza manufacturing facility and the launch of the Scuola Bvlgari. Babin will continue as Chairman of the Bvlgari Board, CEO of the Bvlgari Hotels Business Unit and President of the Bvlgari Foundation.
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