Richa Singh, Managing Director, Natural Diamond Council
“Akshaya Tritiya continues to be a powerful catalyst for natural diamond purchases, marking the onset of the wedding season in India. With a 12% y-o-y surge in demand, it is evident that consumers are increasingly choosing natural diamond pieces that are both meaningful and versatile, designed to be cherished and re-worn well beyond the occasion.
Equally notable is the evolution in decision-making. While purchases were traditionally driven by the entire family, we are now seeing couples take the lead, making more personal and intentional choices. This shift is further reflected in natural diamonds becoming an integral and increasingly significant part of the overall jewellery basket during such important moments.”
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