Brilliant Earth reported a 6% year-on-year increase in net sales for the first quarter ended 31 March 2026, driven by strong growth in fine jewellery and higher average selling prices across its product assortment.
The jewellery retailer recorded net sales of $99.5 million during the quarter, compared with $93.9 million a year earlier, reaching the high end of its guidance range and surpassing analyst expectations. Total orders rose 2.5% to 46,692, while average order value increased 3.3% to $2,131.
Fine jewellery continued to outperform, with bookings in the category surging 33% year-on-year as the company pushed diversification beyond its bridal segment. Average selling prices also increased across categories during the quarter.
Brilliant Earth opened its first flagship showroom in Beverly Hills during the quarter, and now operates 42 showrooms across the US.
Beth Gerstein, Co-Founder and CEO of Brilliant Earth, said “Our team’s agility in managing both gross margin and operating expenses in a dynamic environment continues to be a key differentiator for Brilliant Earth. Fine jewellery continues to outperform the business and drive our intentional diversification beyond bridal.”
For the second quarter, Brilliant Earth expects low single-digit year-on-year net sales growth and adjusted EBITDA between $0.5 million and $2 million. For the full year 2026, the company reiterated its outlook for mid-single-digit net sales growth and profitability slightly below 2025 levels.
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