The 9th India Jewellery Exposition Centre (IJEX) Familiarisation (FAM) Programme in September 2026 brought together established exporters and next-generation diamond jewellery manufacturers from Surat, Mumbai, Jaipur and Kolkata to explore business opportunities in the UAE and wider Middle East.
The programme began at IJEX Dubai with a masterclass on “Navigating the Middle East Market”, covering regional trade dynamics, market-entry strategies, product positioning and evolving buyer expectations.
A mentorship session led by jewellery industry expert Ashok Satikunver provided practical insights into local market nuances, strategic partnerships and building long-term buyer relationships.
Delegates then undertook market visits to the New Gold Souq Extension, Gold Center Building, African Market and Traditional Gold Souq, gaining first-hand exposure to demand patterns, retail formats, consumer preferences and emerging design trends.
The FAM programme combines market intelligence with on-ground market immersion, helping Indian exporters better understand the GCC market and prepare for potential export opportunities.
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Heera Zhaveraat (HZ International) A Diamond, Watch and Jewellery Trade Promotion Magazine provide dealers and manufactures with the key analytical information they need to succeed in the luxury industry. Pricing, availability and market information in the Magazine provides a critical edge.
