With Dhanteras and Diwali approaching, KISNA Diamond & Gold Jewellery, one of India’s foremost jewellery brands, is offering customers a range of festive purchase benefits, including up to 100% off on making charges on select gold and diamond jewellery and 105% exchange value on old gold towards diamond jewellery purchases. The offers are part of the brand’s ongoing Gift Happiness initiative, aimed at providing greater value to customers amid fluctuating gold prices and festive jewellery demand.
The old-gold exchange offer enables customers to use their existing gold towards new diamond jewellery purchases, while the making-charge concession helps reduce additional purchase costs. KISNA is also offering Double Gold Rate Protection with a 25% down payment, allowing customers to plan eligible jewellery purchases in advance while protecting themselves against increases in gold prices, subject to applicable conditions.
Adding to the festive benefits, KISNA’s nationwide ‘Shop Sparkle Win ’26’ campaign offers customers a chance to win 823 vehicles, comprising 247 cars and 576 scooters, through three lucky draws across 218 cities in 24 states. Customers purchasing diamond jewellery worth ₹25,000 or gold jewellery worth ₹75,000 qualify for participation. The final draw is scheduled for the first week of December 2026.
Commenting on festive jewellery purchases, Parag Shah, CEO, KISNA Diamond & Gold Jewellery, said, “Dhanteras and Diwali remain important occasions for jewellery purchases, whether for personal use, gifting or family celebrations. While gold prices influence buying decisions, customers are also mindful of making charges, exchange value and the overall cost of their purchases. Our focus is on addressing these considerations through offers that provide greater flexibility and value, while making jewellery purchases more convenient during the festive season.”
Beyond the festive offers, KISNA continues to provide 90% buyback and 95% exchange value on diamond jewellery, including making charges, under its applicable policies. The brand’s festive propositions are available through its expanding retail network of 170+ exclusive showrooms and over 1,500 retail touchpoints across 400+ cities, catering to jewellery shoppers across metro and non-metro markets.
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