KISNA Diamond & Gold Jewellery has unveiled its latest festive campaign featuring brand ambassadors Shahid Kapoor and Mira Rajput Kapoor, giving the iconic ‘Woh Kisna Hai’ from the 2005 Bollywood film Kisna a celebratory encore. The brand has reprised the much-loved song in a fresh rendition, bringing together Bollywood nostalgia and the tradition of diamond and gold jewellery gifting during the festive and wedding season.
The shared name ‘Kisna’ creates a natural connection between the iconic Bollywood song and the jewellery brand. More than a familiar soundtrack, the reprised melody becomes an integral part of the storytelling, capturing the anticipation of a surprise, the warmth of thoughtful gifting and the excitement of celebration. The film gives the much-loved classic a fresh, contemporary setting while retaining its nostalgic appeal.
About the Campaign
The film opens with Mira discovering an exquisite diamond necklace on her dressing table. As she admires it, a fleeting glimpse of Shahid in the mirror sets off a playful pursuit, with more jewellery surprises unfolding along the way. Interwoven with their journey are touching gifting moments: a father delighting his little daughter with a diamond pendant, a husband surprising his wife with earrings, a brother hiding a pendant inside a chocolate wrapper, and a grandmother presenting diamond bracelets to a newborn girl and her mother. The story culminates in a vibrant wedding celebration, where Shahid and Mira reunite amid music, dance and a dazzling display of KISNA jewellery. As the celebration reaches its finale, the film returns to the thought that brings these moments together: ‘Khushi Ke Har Pal Ke Liye KISNA’.
Campaign Film: https://youtu.be/jg5zd6xdlH0
Parth Mavani, Head of Departments, KISNA Diamond & Gold Jewellery, said: “Our ambition is to make KISNA a brand that families instinctively turn to for life’s most cherished celebrations. This festive season, we wanted to bring that vision alive on a larger canvas, with our brand ambassadors Shahid and Mira adding warmth and relatability to the narrative. The campaign reflects our commitment to making diamond and gold jewellery an integral part of India’s gifting culture.”
Prashant Awasthi, Chief Marketing Officer, KISNA Diamond & Gold Jewellery, said: “We envisioned a festive campaign that would be as memorable in its storytelling as it is in its scale. Reprising a beloved melody that shares a natural connection with our brand, combined with Shahid and Mira’s playful exchanges, gave us a distinctive creative canvas. From cinematic storytelling to high-impact outdoor, cinema and digital activations, every element has been designed to build a memorable brand experience that resonates beyond the festive season.”
Shahid Kapoor, Actor, said: “The festive season is all about celebrating the people closest to us, and KISNA captures that beautifully through the joy of jewellery gifting. I particularly enjoyed the playful surprises woven into the film, something that feels very natural when Mira and I are together. Bringing those moments to life on screen made this campaign even more special.”
Mira Rajput Kapoor, Entrepreneur, said: “There’s something beautiful about the thought behind a gift, especially during the festive season. KISNA brings that emotion alive through moments that feel warm, familiar and true to life. The playful exchanges with Shahid reminded me of the little surprises and celebrations we share, making the experience feel personal and memorable.”
The film is part of KISNA’s 360-degree festive campaign, spanning television, cinema, digital, social media, print, influencer collaborations and retail activations. The rollout includes 300+ billboards across major cities, including Mumbai, Delhi, Bengaluru, Hyderabad and Kolkata, amplifying the brand’s #GiftHappiness message. The campaign is further supported by festive offerings, including the Grand Lucky Draw and Gold Rate Protection Plan, to drive consumer engagement and jewellery gifting during the festive and wedding season.
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